WEAR RED LIPSTICK AND LIVE A LITTLE!

Pale skin was the makeup goal in the 1950s, and pastel hues in powder. Delicacy was the goal for foundation creams and top names like Elizabeth Arden and Max Factor and Helena Rubinstein jostled for supremacy in a woman’s handbag. Unlike the 1940s, when a dab of powder was all that was available or affordable for a woman, now every day began with a foundation base, a mask like complexion – a blank canvas. You completed the look with peachy or flesh coloured powder.It was common now to extend the natural border of your mouth with liner, making a girls look more feminine and voluptious! Pinks and Reds were the common mix. Orange-red lipsticks for blonde hair, redheads and other medium dark colors; and purple-red lipsticks for dark haired . A survey in 1951 found that more than two thirds of women now regularly wore lipstick. As a result – long lasting lipstick was the next goal, and the first kiss-proof stay-on lipstick was introduced by a lady called Hazel Bishop in 1950. “It stays on YOU,” declared the ads for Hazel Bishop’s smudge-proof lipstick, “… not on Him!”