29.10.2016 A brief history of Cutex - the first nail polsih brand!

A brief history of Cutex – the first nail polsih brand!

A brief history of Cutex – the first nail polsih brand!

Cutex nail polishes began life nearly a 100 years ago, in 1914. Three years later, in 1917, a paint that was similar to certain paints being used on automobiles of the day was introduced. Up until that time, nail polishes had usually been of a cake, powder or paste variety, having remained much the same since antiquity. Nail paint however caught on very quickly, and by the 1920s, it had largely replaced anything else on the market.

In 1928 Cutex pioneered another terrific invention, commercially manufactured nail polish remove, which, for a time, was sold right along with their polishes. A few years later, in 1934, Cutex launched a new polish formula that was glossier and more opaque then previous recipes, which most people would probably find relatively comparable to many nail polishes on the market nowadays. For the next few decades Cutex reigned as one of most successful and popular nail polish brands on the market, with scores of hues being released and millions of bottles being sold to customers around the globe. However, as the twentieth century wore on and the two-thousands appeared, the popularity of Cutex’s polishes dwindled and the brand now concentrates on nail polish removers and nail care products solely. 

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